FASHION
“Fashion is something that comes from within you.” – Ralph Lauren
“Always dress like you are going to see your worst enemy” Fashion jewelry and accessories are the silver linings to a great outfit. They take your style from basic to brilliant. We here at allthingscharmed believe that Fashion is a way of saying who you are without having to speak. You can have one look at a woman’s jewelry and be able to gauge who she is. A woman sporting a carefully chosen pretty, dainty bracelet quite often outshines one fashionably but gaudily decked in gold. After all.. Fashion says “Me Too”, Style says “Only Me”.
Our styles thus rely on the principle that Simplicity is the ultimate form of Sophistication.
FUSION
India is often considered as having one of the richest traditions in jewelry design. However there are literally 1000s of sites here that sell virtually the same thing. We decided to draw upon our cross-cultural heritage to come out with a collection of fashionable fusion jewelry that incorporate the traditions of both the East and West.
Although inspired by Indian traditions, most of our range cannot be considered traditionally Indian. Our target audience is not the traditional woman whose style is intended to show much gold her man can afford, rather the modern woman who believes that she is and makes her own style.
FUNCTION
“Design is not just what it looks like. Design is how it works” – Steve Jobs
The most expensive piece of jewelry is useless if it just sits in a closet. Our goal is to offer unpretentious yet sophisticated jewelry: Statement pieces that look just as beautiful with a pair of jeans and a t-shirt as it does with an evening gown.
We thus carefully design or choose items that are High Fashion & Classy yet eclectic. Elegant, yet colorful. Edgy, yet comfortable. All with a Timeless presentation & a Modern Twist.
Our Team
“We come to work everyday because we want to, because it’s fun, it’s creative and it’s rewarding to charm people and to make them happy.”
Meet a few of the friendly faces of Team AllThingsCharmed.com. We are some of the people that work hard to make your experience with AllThingsCharmed.com to be the best you’ve ever had!
Anya Sarker
Founder/CEO
Anna Sethi
Stylist
Tetiana Ahuja
Designer
Patrick Sarker
Founder/Market Analyst
Himanshu Sethi
CFO
Vikas Ahuja
Social Marketing
Aangini Deb
DesignerMISSION STATEMENT:
ALLTHINGSCHARMED IS DEDICATED TO PUSHING THE BOUNDARIES OF JEWELRY DESIGN & CREATION. WE INTEND TO EXPLORE NEW FRONTIERS OF INDO-EUROPEAN FUSION JEWELRY THROUGH INNOVATION IN DESIGN AND CRAFTSMANSHIP.
We are not here to be one of the “also rans”. We’re here to be the “best in class”.
